5 makeup tips for mature skin

• Use cream-based, not powder-based cosmetics on your face. Powder adds texture to skin that already has developed texture. 

• A good rule of thumb for lipstick is to find a tone that matches the inner lip or gums. 

• Some women older than 50 tend to lose definition in their eyebrows. Just go with that. Don’t recreate the brows you had in your 20s. 

• This is a hard one, but do not wear any eye shadow at all (and especially no contour eye shadow in the crease because it gives the appearance of deepening the crease). A little bit of mascara is OK. 

• Tinted moisturizers don’t work. If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical. 

• The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products. As women age, looking fresh, rather than made up, is the key. 

• The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer. At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore. 

Although the above tips are "typical" for the majority, I must say, as a working makeup artist, everyone is different - we age differently, we have different skin types, different genes, different ethnicities. Some mature women can wear a full face of makeup and look fine, some will look overly made up. The trick is to use makeup to enhance your features so you look yourself, only better!